About Us

Exceptional Senior Placement (ESP) is truly a labor of love. ESP was founded in 2006 with helping a friend find placement for a loved one. During this time, ESP realized how important emotional support is to family members who need help with senior placement. We based our company on a foundation of caring and support, and this has defined the principles which govern ESP to this very day.

Those foundational principles are compassion, dignity, and respect. These are the pillars that uphold the daily operations at ESP. Everyone who reaches out to ESP for assistance is treated in a manner consistent with our core values. We have a passion for what we do, and we derive a great sense of fulfillment by helping individuals and families find the proper placement for themselves or a loved one.

The ESP team is made up of caring professionals with more than 30 years of combined experience in their field. Each of them is intimately familiar with the delicate nature of Alzheimer’s, dementia, and other conditions which necessitate doctor-recommended care. Our staff has established roots in their local communities, and they build personal relationships with homes and care facilities in those communities. This makes ESP uniquely suited to help shepherd families through the difficult transition of senior placement.

We understand that each placement experience is unique. The requirements of each individual are given the highest priority by ESP. Our team remains engaged with local communities, and we also stress continuing education for our staff in the causes which contribute to a need for assisted living. Each of us understands that our own loved ones and ourselves will someday require care, and we strive to treat everyone as we would want to be treated.

Please contact ESP today so that we can help you find the perfect community for your loved one.

The Exceptional Senior Placement Services Team

Giving back is what drives Rachel and David Cohen, the owners of ESP. They are constantly reminded of others who helped when they themselves were in need. That philosophy is what guides Rachel and David as they help Bay Area seniors and their families. Hundreds of individuals have reached out to ESP for support and guidance, and the company uses its experience and trusted network to provide real solutions.

The small team at ESP has a deep understanding of their communities. The process they use to help clients find a long-term solution is one that has been trusted by individuals just like you. Each year, ESP tours over 600 communities with clients. This gives the company a direct link to the pulse of the industry, and ESP applies that expertise in serving its clients.

We are committed to our work, our communities and our families we serve.

David Cohen has been a small business owner since he graduated from college where he started a successful logistics company where he worked with his partners for 16 years until the loss of his father. This personal experience changed the course of his life and focus from helping companies to people. He is a dedicated board member to Alzheimer’s Services of the East Bay and has volunteered to help support numerous local programs including Meals on Wheels.

Rachel Cohen enjoyed a successful career in Healthcare and Fortune 500 finance. She took a leap of faith to change careers and become a small business owner with her husband. Little did we know tragedy would soon follow with the unexpected loss of her father. This reinforced the need in her to help and get our clients educated on what is best for them. Rachel uses compassion and honesty to help our clients navigate this process. She is a dedicated Mom to our young son and to the community we live in.

Through our shared family experience, we dedicate our time to the families that put their trust in our service.

Johnell Davidson

Johnell began her career working with seniors as a Caregiver at a Home Care Agency in San Francisco. She transitioned into a Care Manager with the same agency and assisted families and their loved ones with setting up in-home care. Johnell approaches each unique care situation with a level-headed perspective and clarity. Her clients are confident in her advice and ability to handle difficult situations and overcome obstacles. Her passion for seniors started at an early age, as she was always avidly chatting up elders wherever she went. Johnell loves assessing clients and meeting with families: her favorite part is learning who the client is, their family/career history and life story. She also volunteers for a non-profit that visits seniors that are typically homebound and don’t have family nearby in her spare time. When she is not working, Johnell enjoys cooking and trying new recipes, traveling, and hiking in the Bay Area with her husband.

We believe in the community where we live and work. We volunteer with local organizations that are near and dear to our heart. Our knowledge is freely shared with those who need it.

Please let us know how we can serve you today!

If you are part of a group, company, or spiritual organization that would like to educate your members about the landscape that lies ahead for aging in the Bay Area including an overview that includes pros and cons, costs, challenges of the various options including in-home care, independent living, assisted living, memory care and board and care. We want to help! Our team is available for speaking engagements to share our knowledge. Please reach out to us if you would like to discuss a speaking event in more detail.