About Us
About Us
Exceptional Senior Placement (ESP) is truly a labor of love. Founded in 2006 with the challenge of helping a friend find the right placement for a loved one, ESP is owned and run by David and Rachel Cohen. The company’s founding principles were of caring and support, and these principles govern ESP to this very day. Over the years, the ESP team realized how important emotional support is to family members who need help with senior placement. Those foundational principles of compassion, dignity, and respect are the pillars that uphold the daily operations at ESP. ‘We treat everyone who reaches out to ESP for assistance in a manner consistent with our core values. We have a passion for what we do, and we derive a great sense of fulfillment by helping individuals and families find the proper placement for themselves or a loved one.’
The Exceptional Senior Placement Team
The ESP team has a deep understanding of their communities. The process they use to help clients find a long-term solution is one that has been trusted by individuals just like you. Each year, ESP tours over 600 communities with clients. Thus the company has a direct link to the pulse of the industry, and ESP applies that expertise in serving its clients.
Rachel Cohen
David Cohen
Maria Cura
Erica Beeman
Tina Salibello
Devon Kessler
ESPlant-A-Tree
People often tell me I have an old soul. I prefer to say that I’m “well-seasoned” mixed with a bit of grit that can only come from being raised in a large midwestern family with solid kindred ties. 
Inspiration.Kindness.Compassion.Patience. Perseverance. These are a few of the words that come to mind when I think of my mom. She was the oldest of six girls who grew up in a small fishing village called Spencer's Cove located on Long Island in Newfoundland. She left the island at the age of 17 and by the time she was 20 she was a registered nurse. I had the privilege of growing up with this amazing woman who, as my role model, was instrumental in shaping my life. My own career path took me into hospitals and skilled nursing facilities as a Registered Dietitian. My first opportunity to work with seniors began in a Continuing Care Retirement Community when I was a twenty-something Dietitian. While I have worn many hats through my career, it is those first years of working in a retirement community that left a lasting impression. I can recall many of the residents, the stories we shared and the impact they had on my life. Part of my professional and personal journey has been learning to understand dementia and dementia care.There is nothing more informative than being thrown into the deep end of the pool while helping a loved one with dementia. That’s what it felt like after my mom was diagnosed with Azheimer’s disease. While I learned a lot through supporting my mom during this time, I also began working in a senior community that specializes in dementia care. Being in the presence of over one hundred residents who have been diagnosed with dementia reinforces the value of listening, patience and truly being in the moment.
When I was a kid I thought my grandpa was a cowboy. He owned horses, he chewed a toothpick between his lips, and he wore a Stetson cowboy hat. While he wasn’t really a bonafide cowboy, he did wear many different hats throughout his 94 years. He first wore an apprentice cap before donning a fireman’s helmet working for LAFD until his retirement. That’s when he wore a bucket hat, while he and my grandmother would sit in their tiny rowboat, casting fishing lines into the lake that was nestled at the perimeter of their property.
From the time I was a child, spending time with elders has always been a part of who I am. My god-parents were Native American and I believe that is where my admiration, my understanding and my compassion truly stemmed from, as their culture defined what it is to respect your elders. I always had an unwavering desire to help those older than me with chores, companionship and anything else that makes their lives easier and more meaningful. The gift of hearing life stories being told and watching faces light up in delight that someone wanted to hear more, will always be my favorite part of spending time with clients and elder friends.
With the loss of my Father In Law thrusting my family’s life in to a spiral as they tried to navigate care options, Hospice, and even just “the new day to day” when the stable rock of the family suddenly needed help, life took a new perspective for me. My corporate career just did not seem fulfilling in the right way for me personally and my husband and I knew we wanted to do something more meaningful for us in impacting others.